In the wide world of Real Estate you’ll hear variations of consistent advice. Some of which includes “In sales, you aren’t selling a product, you’re selling yourself.”, “Be sure to set money aside for Marketing, and for Taxes.”, and the ever popular “You don’t have to reinvent the wheel, here.”.
So just to recap, we’re supposed to sell ourselves, set money aside for marketing, and not reinvent the wheel. Yet, nothing in this equation helps you stand out. All the while being told “You have to List to Last” and “Do what everyone else is doing because it’s working”.
I listened. I aimed for listings and I tried what everyone else was doing. I watched it work for them time, and time again. It did work for me on occasion, but no outstanding trend or consistency was observed.
It’s frustrating you know… when you spend a significant amount of time learning a craft, but you have no one to help.
I sought help from marketing experts that were savvy on “what’s next”. Instead of focusing on “what’s now” I targeted “what’s next”.
Many people fear one of the constants we’re given on this Earth – change. If I can embrace change, I’ll have an edge. As I grew more comfortable in my own skin with the knowledge I had gained, I also became proficient in my marketing capabilities.
I’d hear stories of a local attorney who would always be on TV late at night with his catchy jingle. Behind the scenes, word had it that he wasn’t that great of an attorney, but he had a Master’s Degree in Marketing. He used this to set himself apart.
I would get reminded of the “Ricky Bobby Rule” which is “if you’re not first, you’re last”. Stay top of mind.
What’s next began to work and I would stay consistent on the path, up until I got a whiff of the next “what’s next”.
Ensuring I would be offering services from the best version of myself. I’m not one to sugarcoat. Friends, family, and clients alike know that if they’re going to ask me, they will have their answer.
Personally, I found my strengths, and I played to them. I’m comfortable in front of a camera, and I work to memorize facts and features of the homes I market. I consider these steps towards mastering my craft. Videos were a good fit for me. Keep your best interests aligned with your clients and stay true to yourself.
This will give you the best chance to sell the best version of yourself. You can play to your individual strengths.
Have faith in your abilities and don’t be afraid to step outside your comfort zone. Put yourself out there. Broadcast it. Shout it from the rooftops if it’s heard, and always always always…
Be good to people.
It’s truly rewarding…
Taking the mystery out of Buying and Selling.
🔎Your Sherlock 4 Homes🔍
James McGuire Signature Real Estate & The McGuire Group 702-280-3410